Satisfaction Guaranteed: The Making of the American Mass Market
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
ISBN 10: 1588341461
ISBN 13: 9781588341464
Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.
A meticulous, probing, and often colorful study of the origins and workings of the American mass market in its formative years.
—Los Angeles Times Book Review
Satisfaction Guaranteed brings the subject of mass-market society out of the clouds of theory and down to earth.
—Village Voice Literary Supplement
Strasser shows how we have evolved into a consumer culture in which the creation of demand is central.
—Washington Post Book World